Graphic Design

Graphic Design

ForthCo - Publishing Design, UX Audit

ForthCo is a modern investment and advisory firm that partners with ambitious businesses across Australasia. Their website presents a clear, professional overview of their services, investment focus, and portfolio, highlighting their hands-on approach to supporting founders. The site combines a minimalist design with structured content, showcasing their team, investment philosophy, and project successes in a straightforward, credible, and investor-friendly way.

Client

ForthCo

Service

Graphic Design

Date

August 2025

Project Overview

IM Fund Document Design (ForthCo) - 50-Page InDesign Project

I designed a comprehensive 50-page IM Fund document for ForthCo, delivering a clean, structured, and investor-ready publication built entirely in Adobe InDesign.
This project involved:

  • Full document layout & typographic system creation

  • Brand-aligned design direction, ensuring consistency with ForthCo’s identity

  • Clear information hierarchy for complex financial data

  • Custom graphics, tables, and diagrams to support investor understanding

  • Professional formatting standards suitable for print and digital distribution

  • Proofing & refinement to ensure accuracy, polish, and smooth readability

The final outcome was a premium, visually cohesive document that elevated the IM Fund’s credibility and supported ForthCo’s investment goals.

ForthCo Website Enhancements (UX + Content Additions)

Alongside the document design, I also made key improvements to ForthCo’s website to streamline user experience and strengthen their digital presence. This included:

  • UX assessment of existing structure, identifying content gaps and usability issues

  • Addition of new sections to improve navigation, clarity, and conversion flow

  • Reorganisation of content to present information more logically and clearly

  • Refinement of visual layout, improving whitespace, alignment, and readability

  • Enhanced brand consistency through typography, spacing, and design elements

  • Improved mobile responsiveness across key pages

These updates resulted in a smoother, more intuitive browsing experience and a more polished representation of the brand.

Key Highlights

  • Clean & Engaging Layout: A well-structured design for easy content discovery.

  • Dynamic Article Categorization: News, features, editorials, and trending topics.

  • Fast Loading & SEO Optimized: Enhanced visibility and improved user experience.

  • Social Media Integration: Easy sharing options to increase audience engagement.

  • Mobile-Friendly & Responsive: Optimized for all devices for a seamless reading experience.

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