ForthCo - Publishing Design, UX Audit
ForthCo is a modern investment and advisory firm that partners with ambitious businesses across Australasia. Their website presents a clear, professional overview of their services, investment focus, and portfolio, highlighting their hands-on approach to supporting founders. The site combines a minimalist design with structured content, showcasing their team, investment philosophy, and project successes in a straightforward, credible, and investor-friendly way.
Client
ForthCo
Service
Graphic Design
Date
August 2025
Project Overview
IM Fund Document Design (ForthCo) - 50-Page InDesign Project
I designed a comprehensive 50-page IM Fund document for ForthCo, delivering a clean, structured, and investor-ready publication built entirely in Adobe InDesign.
This project involved:
Full document layout & typographic system creation
Brand-aligned design direction, ensuring consistency with ForthCo’s identity
Clear information hierarchy for complex financial data
Custom graphics, tables, and diagrams to support investor understanding
Professional formatting standards suitable for print and digital distribution
Proofing & refinement to ensure accuracy, polish, and smooth readability
The final outcome was a premium, visually cohesive document that elevated the IM Fund’s credibility and supported ForthCo’s investment goals.
ForthCo Website Enhancements (UX + Content Additions)
Alongside the document design, I also made key improvements to ForthCo’s website to streamline user experience and strengthen their digital presence. This included:
UX assessment of existing structure, identifying content gaps and usability issues
Addition of new sections to improve navigation, clarity, and conversion flow
Reorganisation of content to present information more logically and clearly
Refinement of visual layout, improving whitespace, alignment, and readability
Enhanced brand consistency through typography, spacing, and design elements
Improved mobile responsiveness across key pages
These updates resulted in a smoother, more intuitive browsing experience and a more polished representation of the brand.
Key Highlights
Clean & Engaging Layout: A well-structured design for easy content discovery.
Dynamic Article Categorization: News, features, editorials, and trending topics.
Fast Loading & SEO Optimized: Enhanced visibility and improved user experience.
Social Media Integration: Easy sharing options to increase audience engagement.
Mobile-Friendly & Responsive: Optimized for all devices for a seamless reading experience.
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